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Pathways · System Architecture

Choose the growth systemyour brand needs now.

Four pathways, each engineered for a specific stage of brand maturity.
Pick the right entry point — or talk to us about a hybrid.

Compare the four systems

Brand-to-Market

BTM-01

From idea to credible market-ready brand.

Built for founders, startups & early-stage ventures

Launch my brand

What we build:

  • Brand strategy, positioning & identity direction
  • Audience, offer clarity & launch narrative
  • Website / landing page structure & conversion copy
  • Launch plan, channel direction & lead capture flow
  • Enquiry handling, onboarding & delivery workflows

Digital Expansion

DXP-02

From analogue traction to digital operating capacity.

Built for established but under-digitised businesses

Digitise my business

All of Brand-to-Market, and:

  • Digital flagship & conversion architecture
  • Ecommerce or service order workflows
  • CRM, automations & customer data flows
  • Inventory, catalog & ops integrations
  • Analytics, reporting & optimisation loops

GTM Performance

GTM-03

From market activity to measurable demand and revenue opportunities.

Built for brands ready to launch, sell, or scale demand

Activate my GTM engine

All of Digital Expansion, and:

  • Segmentation, positioning & GTM narrative
  • Funnel architecture, CRM structure & sales workflow
  • Campaign rollout, activations, partnerships & events
  • Pitch assets, scripts, proposals & follow-up sequences
  • KPI framework, dashboards & optimisation cadence

Market Expansion

MXP-04

From market ambition to localised market entry.

Built for brands entering Nigeria or a new market

Enter the market

All of GTM Performance, and:

  • Market context, audience & competitor scan
  • Local value proposition & trust signals
  • Localised digital infrastructure and operating system
  • Channel plan, partnerships, influencers & events
  • Lead routing, local sales process & onboarding

Brand-to-Market System

From idea to credible market-ready brand.

BUILT FOR · Founders, Startups & Early-Stage Ventures

System Areas

  • Brand Credibility
  • Market Readiness
  • Digital Foundation
  • GTM Preparation
  • Operating Workflow

What We Build

  • Brand strategy, positioning & identity direction
  • Audience, offer clarity & launch narrative
  • Website / landing page structure & conversion copy
  • Launch plan, channel direction & lead capture flow
  • Enquiry handling, onboarding & delivery workflows
Brand-to-Market System illustration

Expected Outcome

A brand that is clearly positioned, professionally presented, digitally ready, and prepared to enter the market with credibility and structure.

Packages

Brand-to-Market System Packages

Choose a package that fits your current goals

FOUNDATION

Foundation Build

₦3.5M

Core brand and market-readiness essentials for early-stage brands.


What's Included

  • Brand strategy and positioning
  • Core messaging framework
  • Visual identity direction
  • Basic digital touchpoint setup
  • Launch narrative
Select Package

Founders and early-stage brands with a clear idea but no formal brand structure yet.

Most Popular

GROWTH

Market-Ready System

₦7.5M

A complete brand-to-market build with GTM preparation included.


What's Included

  • Everything in Foundation Build
  • Audience definition and competitor context
  • Customer journey mapping
  • Website or landing page structure
  • Content architecture and conversion copy
  • Campaign logic and lead capture flow
Select Package

Founders and startups preparing for a structured launch or relaunch.

SCALE

Full Brand-to-Market System

₦15M

End-to-end brand and operating system for brands building for scale.


What's Included

  • Everything in Market-Ready System
  • Sales enablement basics
  • Operating workflow setup
  • Enquiry handling and onboarding flow
  • Analytics and tracking setup
  • Performance review and optimisation cycle
Select Package

Early-stage brands with growth ambitions that need a complete commercial operating foundation.

Digital Expansion System

From analogue traction to digital operating capacity.

BUILT FOR · Established But Under-Digitised Businesses

System Areas

  • Digital Positioning
  • Customer Journey
  • Web & Commerce
  • CRM & Workflows
  • Performance Data

What We Build

  • Digital flagship & conversion architecture
  • Ecommerce or service order workflows
  • CRM, automations & customer data flows
  • Inventory, catalog & ops integrations
  • Analytics, reporting & optimisation loops
Digital Expansion System illustration

Expected Outcome

A digital operating layer that helps the business attract, serve, convert, and manage customers more effectively across digital channels.

Packages

Digital Expansion System Packages

Choose a package that fits your current goals

FOUNDATION

Digital Foundation

₦4M

Core digital infrastructure and customer journey setup.


What's Included

  • Digital positioning and messaging refresh
  • Website or ecommerce setup
  • Basic customer journey mapping
  • Enquiry or order path setup
  • Analytics and tracking basics
Select Package

Established businesses taking their first structured step into digital operations.

Most Popular

GROWTH

Digital Operating System

₦8M

A connected digital layer across infrastructure, journey, and revenue workflow.


What's Included

  • Everything in Digital Foundation
  • Full customer journey system design
  • Payment and conversion touchpoints
  • Revenue workflow and lead/order management
  • CRM touchpoint integration
  • Campaign tracking and reporting dashboard
Select Package

Businesses ready to run digital channels as a core part of their revenue operation.

SCALE

Full Digital Expansion System

₦16M

Complete digital operating capacity with performance infrastructure.


What's Included

  • Everything in Digital Operating System
  • Advanced workflow and fulfillment coordination
  • Multi-channel measurement setup
  • Performance reporting and optimisation cycles
  • Operational handoff documentation
  • Ongoing support structure
Select Package

Businesses undergoing full digital transformation across multiple customer touchpoints.

GTM Performance System

From market activity to measurable demand and revenue opportunities.

BUILT FOR · Brands Ready To Launch, Sell, Or Scale Demand

System Areas

  • GTM Strategy
  • GTM Operating System
  • Campaign & Channel Execution
  • Sales Enablement
  • Performance Management

What We Build

  • Segmentation, positioning & GTM narrative
  • Funnel architecture, CRM structure & sales workflow
  • Campaign rollout, activations, partnerships & events
  • Pitch assets, scripts, proposals & follow-up sequences
  • KPI framework, dashboards & optimisation cadence
GTM Performance System illustration

Expected Outcome

A measurable GTM engine that turns market activity into qualified demand, sales opportunities, and revenue conversations.

Packages

GTM Performance System Packages

Choose a package that fits your current goals

FOUNDATION

GTM Foundation

₦4.5M

Core GTM strategy and operating system setup.


What's Included

  • Audience segmentation and market positioning
  • Offer mapping and GTM narrative
  • Funnel architecture
  • Lead capture process
  • Basic sales workflow setup
Select Package

Brands that need a clear GTM strategy and structured starting point for execution.

Most Popular

GROWTH

GTM Performance System

₦9M

Full GTM strategy plus campaign and channel execution.


What's Included

  • Everything in GTM Foundation
  • Campaign and channel execution rollout
  • Content direction and activation calendar
  • Sales enablement assets
  • KPI framework and tracking setup
  • Weekly performance reviews
Select Package

Brands ready to execute a full go-to-market motion with performance management.

SCALE

Full GTM Operating Engine

₦18M

End-to-end GTM performance with optimisation and revenue operations.


What's Included

  • Everything in GTM Performance System
  • CRM structure and reporting cadence
  • Objection handling and proposal support
  • Automated follow-up sequences
  • Optimisation loops and learning documentation
  • Ongoing performance management
Select Package

Brands scaling a proven GTM motion and building a repeatable demand generation engine.

Market Expansion System

From market ambition to localised market entry.

BUILT FOR · Brands Entering Nigeria Or A New Market

System Areas

  • Market Intelligence
  • Localised Positioning
  • Digital Localisation
  • GTM Activation
  • Market Revenue Workflow

What We Build

  • Market context, audience & competitor scan
  • Local value proposition & trust signals
  • Localised digital infrastructure and operating system
  • Channel plan, partnerships, influencers & events
  • Lead routing, local sales process & onboarding
Market Expansion System illustration

Expected Outcome

A brand that enters a new market with clarity, local relevance, operational readiness, and a GTM system built to convert attention into revenue opportunities.

Packages

Market Expansion System Packages

Choose a package that fits your current goals

FOUNDATION

Market Entry Foundation

₦5M

Market intelligence and localised positioning for new market entry.


What's Included

  • Market context and competitor scan
  • Audience behaviour mapping
  • Localised value proposition
  • Market-specific messaging
  • Trust signal development
Select Package

Brands doing early groundwork before committing to full market activation.

Most Popular

GROWTH

Market Activation System

₦10M

Localised positioning plus GTM activation for new market entry.


What's Included

  • Everything in Market Entry Foundation
  • Digital localisation and landing page
  • Localised conversion copy and tracking
  • Launch strategy and channel plan
  • Campaign rollout and partnership mapping
  • Lead routing and local sales process
Select Package

Brands entering Nigeria or a new market with a clear activation mandate.

SCALE

Full Market Expansion System

₦20M

Complete market entry system with revenue workflow and ongoing optimisation.


What's Included

  • Everything in Market Activation System
  • Customer onboarding in new market
  • Partner handoff structure
  • Reporting structure and performance optimisation
  • Ongoing market revenue workflow management
Select Package

Brands committing to long-term market presence and building a local revenue operation.

The Lifecycle

How we build, ship, and
tune the system.

01

Diagnose

Audit positioning, infrastructure, and pipeline.

02

Design

Map the system architecture and decisions.

03

Build

Engineer the systems, assets, and workflows.

04

Activate

Launch into market with operational readiness.

05

Optimise

Measure, learn, and compound results.

Not sure which pathway fits?
We'll diagnose with you.

Answer a few questions about your brand, current challenge, and growth objective. We'll recommend the system that fits.

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Talku Talku

A Revenue and Growth Systems Company. We build the credibility, digital infrastructure, and GTM performance systems that brands need to grow efficiently.

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  • Market Expansion

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